Become a Partner
Join us as a proud partner of this global sporting event. The SUPER Festival offers a unique opportunity for brands, businesses and community organisations to align with an internationally recognised event, right here in the UK. As we prepare to welcome elite athletes, paddling enthusiasts, spectators and media from across the world, we’re inviting partners to join us in shaping something unforgettable, with real return on investment and lasting community impact.
Partnership Opportunities
1. Headline Sponsorship
Take top billing across all event materials, digital platforms, signage, and press. Ideal for major brands or organisations seeking wide-scale visibility and long-term association with the development of water sports and the Blue Economy in the UK.
2. Local Business Packages
Perfect for cafés, retailers, hotels, attractions, or service providers. Get your brand featured on event signage, maps, websites, and social media and be seen as a key supporter of Torbay’s biggest sporting event.
3. Community Partner Positions
Designed for schools, charities, CICs, and small organisations who want to contribute to the event’s success while promoting positive local outcomes especially in youth development, water safety, and outdoor education.
4. Trade & Exhibitor Space
Access beach village stalls, waterfront stands, or mobile spots at our three key venues (Torquay, Paignton). Ideal for lifestyle brands, SUP companies, tourism operators, and food/drink providers.
Why Partner With Us?
- National & International Media Coverage. As an ICF-governed event, our media partners span Europe, the US, and Asia, alongside UK travel, lifestyle, and sports outlets. Your brand could be seen by the many across live streams, social media, TV clips, and digital coverage.
- Huge Local Audience & Tourism Boost. Estimated 5,000+ spectators across event week. Be front and centre in front of residents, visitors, and families who live and spend in Torbay and the English Riviera.
- Brand Alignment with Sport, Water Safety & Sustainability. Our event is about more than racing, it’s about promoting safe water access, healthy lifestyles, and coastal sustainability. Your brand will be part of something meaningful.
- Business Networking & PR Opportunities. Sponsor networking breakfasts, hospitality invites, media interviews, and social content creation all included at various partner levels.
Additional Opportunities
As the English Riviera grows as a paddling destination, so does the number of events and opportunities for partners. Paddle UK also hosts a number of other international events across the UK and has a range of programmes and initiatives that partners could engage with.
Return on Investment
Depending on your package, benefits may include:
- Branded presence across event sites – Torre Abbey Sands & Green, Torquay Inner Harbour, Paignton Prom & Green
- Logo on digital and print collateral
- Mentions in press, social, and race-day commentary
- Inclusion in athlete and volunteer packs
- Access to exclusive networking opportunities
- Complimentary exhibitor or hospitality space
- Custom partnership activations and naming rights